All the SEO tips for beginners together in one article
SEO, probably the most talked about subject for online marketeers. It seems that there is a battle going on between the searchengines (google in specific) and the online marketeers. Google wants to keep their engine nice and clean which I can perfectly understand. The marketeers however look for ways to be on page 1 and get most of the traffic they need to sell their products.
I have been reading a lot on SEO and for the last couple of years I have been tricked into many programs to get me traffic fast and easy. That does not work. I know that now. So what to do then? How do I get my content online and read by as many people as possible?
The way I feel I should go is the honest way. Like Lorelle told me in her comment on my last post, it is all about the content and how to present that. To create something interesting for people to read, I should make it interesting and not annoying. So knowing what I am writing about, making a list of subjects to write about and then get to it. That’s my plan.
Back to the SEO. I want to know what I should put into my content and website to be liked by the searchengines and rank high on the first page for subjects I am writing about.
To make sure that I got the best information I picked the top 5 websites that came up after I searched google for “seo tips for beginners“. Here are the subjects that are mentioned by the experts online in random order:
I never really thought about this before, but when you see the difference it looks good! Whenever you open a webpage, the tab in webbrowser shows text in it. That’s a title tag! You describe the page and it tells a visitor what to expect of the content before the visitor clicks on it. Because it shows in google, right? Every page should have a title tag, and while you are at it you should make it interesting.
You know all the numbers and letters shown after your webaddress like this: http:/everydayaffiliate.wordpress.com/wp-admin/post.php?post=170&action=edit&message=10 but when you are finished writing the article it becomes this: http://everydayaffiliate.wordpress.com/2013/02/24/seo-tips-for-beginners/. Much better! In wordpress you can edit the permalink right above your text editor. This way you can change it into something attractive, because just like the titletags a permalink gives you the opportunity to advertise your content when the search results are show in google.
I read a great little article on a BBC website (link provided aal the way down this article). They specifically talked about the ways to determine a great headline for your article. This is what they came up with;
1. use full names as much as possible when talking about a person or describing a product,
2. put the most important terms as close to the start of your headline as you can,
3. try to minimise the number of “unsearchable” terms in your headline and
4. don’t forget that the headline still needs to be properly written, and not just a jumble of key words!
Finally they give you a number of questions to ask yourself before you write a headline:
1. what would I search for if I was interested in this topic?
2. what are the names of the main people involved?
3. what one or two words sums up what the story is?
4. where is the story happening?
This will give you an idea on what to do to get great headlines for your articles. It takes a little work, but you get great results. This post I am writing needs a little more work on this subject, but for now I will leave the headline for what it is. At least I put in a headline, right?
Number of words
It seems to be that there is a minimum of about 400 words for each article. At the time I am writing this article I count 561 words and I still have a lot of subjects to cover. While I do like to be efficient I also understand what Lorelle explained to me. It is not about the minimum of words, it’s more about the maximum of attention and delivery of content. Looking at the word count again on the bottom of my text editor in wordpress, it says 625. Wow that’s growing rapidly!
The advertising space on google. Everything that you put in the metags-section will be diplayed right under you webaddress when shown in google. When you do not have the possibility to change the metatags google will use the first 3 sentences of your article to display. In wordpress.com you can not change the metatags, so that leaves you with the option of putting the right message in the first three sentences. That reminds me to change my opening….or maybe not.
Links from one page to another in your website. When I talk about keywords later on I put an internal link under the word keywords just like now. This brings a visitor to another page on your website that relates to the word that has the link to it. That makes sense right? Don’t put links there that will take a visitor somewhere completely different. When linking from the word keyword you should link to a page that actually shows content regarding keywords. Make sure that you don’t open another tab when a visitors clicks the link. Otherwise his whole browser will filled with your different webpages. That could be a little to much…
Words, and preferably lots of them. When you write articles to put on your website it is advised to use a lot of text. And then to make things worse, the text has to actually tell a story. Not just words, stories that grasp the reader and make him or her stick with you untill the end. In other words, write to please. Don’t be tempted to copy and paste, avoid duplicate content and make sure that your stuff is original and fresh.
The keyword, target word or whatever you like to call it. Another frequently mentioned subject on the affiliate forums. Why? Well what I have learned is that keywords are vital for your SEO. Then again, so is everything else. But maybe the reason why I like to do keyword research is because it is honest! You do the work and you get results! A lot of information is available online to help you find the right words. And it is all free! And believe me when I tell you that I have tried a number programs to get me keywords quick and easy. Don’t do it, do it yourself. It is much more fullfilling to do your own research.
Use about a maximum of 5 keywords to mix in with your content. If possible write something for just that one keyword that you want to rank for. Check the link highlighted here above to go to one of my posts on keywords. Oh yeah, it also helps to bold the keywords that you put in your articles. That way they stick out and that is something that google likes, so the experts say. When your text is all bold,you know you have got some re-writing to do right?
This kind of speaks for itself, a link to another website. So as an example, when you scroll down to the bottom of this article you will find 5 external links to the top 5 websites I found when I searched google for “seo tips for beginners“. Make sure that when you send a visitor to another website, you open another tab. Otherwise you have lost them to the other website and your site is gone from their browser.
Finding your information online is very easy.When you search for the best information on a subject, you should go for the websits tranking high on page one. Why? Well because these websites have a lot of visitors. And that shows that the content must be interesting. Another reason for me to look for the top 5 ranking, is that I am discussing SEO. And that is what SEO is all about. Ranking high on page 1 in google.
Reduce bounce rate
I did not know what this was untill I read about it now. A bounce rate is the number of times that people click on your link in google and stay very, very shortly. In other words, they don’t like what they found and they leave immediately. How to prevent this from happening:
1. Attractive template and design of website, wordpress does that for you and plenty of choices for templates.
2. Do not make your website a showcase of ads and advertisements, people want to read something right?
3. Fast loading time is also an another factor, again wordpress should be okay.
4. Unique and good quality content.
5. Appealing title
6. Deliver what you promised in the title tags and metags
Linkbuilding & Backlinks
Backinking happens when your website is visited by people coming in from another website. Google will love that! So exchanging links with other websites is very important. But how do you do that? You can send an email to websites that you consider interesting for your target audience. Ask them to put a link to your website on their website and in return offer them the same. You can also create backlinks from the different kinds of social media like Twitter, Facebook and Pinterest. Or you can put up videos on Youtube and link them back to your website. Basically any website that attracts the kind of visitors that you want, is interesting for linkbuilding.
There are a lot of directories that offer you to join their listing. For example this blog would be listed in a category on affiliate marketing. That way when people search the web looking for affiliate marketing information, these directories will offer them a number of blogs on the subject they are looking for. A visitor coming through one of these directories is also creating a backlink for you.
Sitemaps & Searchengines
This is a more difficult subject. I have been looking into sitemaps and adding url’s to searchengines. And it gets pretty technical when you do that. They want XML-files to be uploaded and they talk about index-files etc.. I work with wordpress.org templates on other website projects. And there are solutions to this technical stuff in wordpress, so you don’t have to worry about it at all. This blog is done in wordpress.com, so that means I have to do it myself. I will write down my experiences in another post soon.
When you ask someone else to write posts for you or exchange posts to link to both your websites, then that will lead to more cross traffic and ofcourse more content. Linking from one blog to another will help the visitor gain more information. I have no experience with this yet, but I am sure I will soon.
Image ALT tag
When you put in a picture you can also edit tags and put extra information with the picture. On my other websites I have a lot of pictures, so that means that I have to go back and re-do all of them………great!!
The last part of your article is called the anchor text. Try to put keywords into this part of your article to make the whole thing complete. Don’t go crazy, just let the reader know what your article was about. Maybe even sum it all up and give the reader a small overview of the subjects you just covered. For this article it doesn’t make sense, because this is one big overview.
I promised you the links to the top 5 websites that came up on the first page when I search for “seo tips for beginners”, so here they are:
There are more links on my website to help you out as a beginner, click here to go there now.
So that was it. All the seo tips for beginners together in one article. I hope this will help you get started and work on your seo. It helped me to understand what workload I was looking at if I wanted to do it the right way. Good luck and please share this information with anyone you feel like.